![]() ![]() ![]() Song ordering shifts and a few songs differ user-to-user, but it doesn’t result in a drastically different listening experience for each listener.Įarlier this year, the Wall Street Journal reported on a research paper (“Platforms, Promotion, and Product Discovery: Evidence from Spotify Playlists”) by Luis Aguiar and Joel Waldfogel. Observing over a half dozen of these newly-personalized Spotify playlists, the variance appears to be a little cosmetic. The difference here is that Discover Weekly is explicit in tailoring its playlist to individuals, whereas Brain Food – one of the Spotify mood playlists now with a semi-personalized song selection – doesn’t offer the same context. That’s why companies like Pandora (just acquired by SiriusXM) and SoundCloud recently announced their own version of individually-created playlists that that closely follow in Spotify’s footsteps. Personalization on Spotify playlists isn’t new, of course.Ĭompletely personalized lists like Discover Weekly, Daily Mix, and Release Radar are one of the ways Spotify separates itself from other streaming platforms. The spokesperson also confirmed that labels were aware of such testing going within these playlists – even though a number of independent labels spoken to were perplexed and a bit frustrated at such a potentially big shift happening without being made more explicitly clear. ![]() When reached for comment a Spotify spokesperson said: “We are always testing new ways to create better listening experiences for more users, while also finding ways for users to discover more music.” More heavily curated playlists, like RapCaviar, remain untouched. On Friday, Billboard reported that this was happening to a number of recognized Spotify playlists including: Beast Mode, Chill Hits, Dance Party, and Metal Ballads.īillboard’s reported clarified that this was only affecting certain users and that it was limited to genre, decade, and mood playlists. ![]() When it came to rap workout playlist Beast Mode, we heard, potentially no two users would be offered an identical version of the same playlist. Last week, MBW got a heads-up that Spotify had started personalizing some of their official playlists. ![]()
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